Aurora’s

 

As a young girl growing up in St. Vincent and the Grenadines, Alita Aurora Garraway always wanted to become her own boss someday, in spite of her mother’s enouragement “to go to school, get subjects and work in an office”.

When she became pregnant at age 19, she was forced to find a way to look after herself and her unborn child. She was not scared,  rather she was motivated to find something worthwile to do that will help her earn a livelihood. So she began to crochet and make fudge and cakes for sale. It wasn’t long before this teenaged mother from Ashburton, Belair, found that her passion was for something else and she eventually began to make green seasoning and hot pepper sauce. Aurora’s was born and it has seen consistent growth in its productline over the years.

Aurora’s is a dynamic agro-processing small business that produces green seasonings, pepper sauces, relishes along with frozen hams.  The company has grown from being a one product enterprise to a business that has embraced innovation through product development by introducing several other products to compliment the first. These include green seasonings – for curry foods and pork; pepper sauces:

regular, with lime juice for fish, with mint for lamb, with ginger for pork; and frozen hams: chicken, pork and fish.

After over twenty (20) years developing her business, Alita Garraway says the biggest problems for her, like many other agro-processors in SVG – has been the availability of saw materials such as hot peppers and packaging material, in particular bottles. She says that the many challenges she encountered over the years have helped her grow.

“Failures are for a good. It never stopped me nor detour me; I always believe that every disappointment is for a good.”

Aurora’s is now a leading agro-processing business in St. Vincent and the Grenadines. But this was no easy feat. She has had to overcome the many challenges and setbacks that small businesses tend to face in developing economies as this. However, she has remained steadfast, participating in many workshops to hone her business management skills, and trade shows to network and find new markets for her products.

In 2014, Aurora’s was awarded the Best Quality Product COESL 2014 Award; then in 2015 the Regional Best Product – Agriculture COESL.

Her story is one that she tells to inspire young people, encouraging them to see entrepreneurship as their best option, especially if they have a passion to do something.

Products are available in shops, restaurants, minimarts and supermarkets on mainland St Vincent as well as Union Island in the Grenadines, and in the United States.

Contact Aurora’s at 784-529-6847 or email: This email address is being protected from spambots. You need JavaScript enabled to view it. .

 

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First Floor, Moussa Building 
Grenville Street 
P.O. Box 2343 Kingstown 
St. Vincent & the Grenadines

Phone : (784) 451-2235 | (784) 451-2236
Fax : (784) 451-2237
Email : This email address is being protected from spambots. You need JavaScript enabled to view it.